I don’t need your &$@?!%* resume. That is what a potential customer wrote to me this week while I was trying to help him. He had written to me asking for a delivered price of some swimming pool heat pump equipment listed on my website. To get him the most competitive shipping quote, I wrote back asking if he needed a commercial or residential delivery with a liftgate truck and another question to make sure this would be suitable for his application. I always do that because if someone gets something that isn’t proper for their project, then nobody is going to be happy. I then said that I once worked in his area so that I was familiar with his conditions and weather. Soon I received an e-mail back from him with a one line response saying that he only wanted a price and not my resume. So because he said that I didn’t give him either and now unfortunately everyone loses. Funny in way too as his LinkedIn profile was attached to the e-mail with all his business information. It was actually someone that would have been a good business contact for me as I need his type of services. Needless to say he is now the last person I would reach out to if I needed that type of service. I don’t know if something negative is in the air this week more than normal, but I then I followed up with someone who had asked for my free advice to help them plan their large geothermal heat pump project. I innocently sent them a text asking how the project was going? I was doing my job following up and caring about people who have reached out to me for advice. Then, I got back a text saying, “Stop texting me.” Now I have a pretty thick skin and have seen much worse in my time on the web, but this week’s hostility surprised me a bit. Half of my business is educating people for free about swimming pool, aquaculture and geothermal heat pumps. Most people disappear because they never do the project, it is not in the budget, their circumstances change or they pay much more and buy locally. That is fine with me. Tom Hopkins taught me years ago that if you make one sale in ten calls, then each phone call was one step closer to the ten. Hey, it can’t hurt to be polite though. I buy lots of stuff too. If you seem nice, have a good reputation and are knowledgeable about your product then I am an easy sale. Especially If you have your profile on LinkedIn, then it is in your best interest to be nice. If you engage me and I am trying to help you then maybe just say thanks for the information and then disappear. We are all in this together and at the end of the day experiencing a little courtesy makes it all worthwhile.
Best,
Marcus Cell 360 348 7574
