July 2023
Tap water is now over half a dollar. My wife and I took a break from distributing USA made swimming pool heaters and geothermal supplies when we picked up some food from the drive through at Burger King today for lunch. I am grateful that she is just as happy with a sit down expensive dinner or just some take out food that we can eat parked in the car in the shade at a local park. I asked for some water when I picked up my food as it is very hot today as anyone in the Northern Hemisphere is probably experiencing and we have been running a bit dehydrated. They said now it is .55 cents for tap water. Now I know they have a to pay for a plastic cup and straw, but in the interest of the happy customer experience that should be covered. We are paying more for everything on the menu this year and they could have added a couple of cents for that. We even used the app to order saving them the labor and the time of taking the order, collecting the payment and making change. Also we didn’t sit down in the store and cause a mess that they then would have to clean up. (I seem to knock over drinks and drop food lately) We didn’t even give them trash to dispose of. In my company we do everything possible not to nickel and dime our customers. I try to cover extra expenses if possible especially if it isn’t my clients fault. I even feel guilty sometimes when I suggest a winter cover for the heatpump or a chiller for aquaculture as I don’t like to pad the bill. I then did something that maybe someone with too much time on their hands might do. I drove across the street to a McDonald’s restaurant and got a large ice coffee and a large water for .99 cents plus tax. How could I resist. They have a closer business model to mine and seem to care. I don’t really know if they care but the person who took the money and the person who gave me my drinks were both smiling and seemed happy to see me, and I felt good when I drove out. If I feel good then I am better at my business and maybe that will rub off on my next interaction with someone. If your pool is too cold or too hot and you get a swimming pool heater or a geothermal heat pump from me this week then I promise I will cover all the drinking water you can drink and I will smile and will be happy that I have you as a new friend.
Be safe out there and have an amazing swimming summer.
Best,
Marcus
PS We recycled the cups and the vanilla ice coffee was really good. 🙂
PPS In the interest of insider trading and selfish self promotion I probably have McDonalds restaurant stock in an ETF in the retirement account. Come to think of it there is just as much chance I also have Burger King in there too. So ignore this paragraph.
PPPS Burger King just offered me a $5.00 credit today on my next mobile app order. That was kinda cool of them. Thanks BK. I wonder if I can use that to order 9 cups of water?
